@MillionSimMums Instagram Feed Visual Refresh

This was a proposed visual refresh for Similac’s Instagram account, @MillionSimMums. Here, I revamped the existing feed and content with a new look and feel.

Design challenge: The @MillionSimMums account had one main pain point — the many product lines under Similac each carried their own brand colour, and this was creating a very visually distracting Instagram feed. Engagement was also stagnating, as followers were largely already existing consumers of Similac.

Solution: Refresh the colour palette by using pastel colours that are softer on the eyes. Create less direct branded content, and more educational or community-building conversations among existing consumers.

Key Skills: Art direction, content strategy