Abbott
Social Media Lead Ads, EDMs, Digital Banners, etc
This account comprised of a few major brands such as Similac®, GROW®, Ensure®, Glucerna®, PediaSure®, Isomil®, etc.
Agency: Vintedge, 2022-2023
Role: Art Direction/Graphic Design/Animation
Reels for Instagram/Facebook:
1. Stand4Strength challenge for Ensure’s social media engagement.
2. an easy recipe video incorporating Ensure’s milk powder.
@MillionSimMums Instagram Feed Visual Refresh
This was a proposed visual refresh for Similac’s Instagram account, @MillionSimMums. Here, I revamped the existing feed and content with a new look and feel.
Design challenge: The @MillionSimMums account had one main pain point — the many product lines under Similac each carried their own brand colour, and this was creating a very visually distracting Instagram feed. Engagement was also stagnating, as followers were largely already existing consumers of Similac.
Solution: Refresh the colour palette by using pastel colours that are softer on the eyes. Create less direct branded content, and more educational or community-building conversations among existing consumers.
Key Skills: Art direction, content strategy
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